A business without a website in today’s digital era will be far more likely to fail than a business with one. Internet usage has grown at a rapid rate over the last decade and this is thanks in large part to the number of Internet-enabled devices being sold around the globe, such as smartphones, tablets and portable laptops. Ideal for communicating with your customers, a website can also be used to promote products and/or services, discuss important topics and of course, to make sales! Before you dive into hiring a designer from Tyranny Web Design & SEO, familiarise yourself with the importance of web design.
Creating a Brand Image Online
The Internet is a very powerful tool that every business owner should be using in 2016 and beyond. A lot of people’s interest will be captured with graphics and visuals so don’t ignore the importance of developing a brand image. With every blog post, website update and video upload should be an accompanying brand image. The more often you are able to expose your website visitors to this logo, the easier it will be for them to remember you and the services or products you provide.
Providing Customers with Access to Services
Hiring an experienced web designer is essential if you are not very experienced in the e-commerce department. The vast majority of shoppers are doing it online these days, because it is convenient, secure and usually comes with speedy next day delivery! Integrating an e-commerce store into your site is a sure-fire way to increase sales.
Promoting Products on the Web
You can share the links to your e-commerce pages elsewhere on the web, such as in blog posts and on social networking sites like Instagram or Twitter. A web designer will be able to link various accounts to your site. As a result, you will be alerted each time someone shows interest or buys something.